Soch represents heritage like no other. From designer apparel to elegant fashionwear, it’s a one – stop brand for all your ethnic needs. The first exclusive Soch store was opened in 2005. Every store, since then, has reflected the Indian craftsmanship in a contemporary vocabulary. Through its innovative use of traditional crafts, Soch celebrates Indian woman with a contemporary lifestyle. Today, Soch has grown to retail through over 124 exclusive brand outlets across 45 cities.